More than health care

Published on: December 21, 2016

JSA promotes healthier lifestyles with fun


DaVita Way of Giving
As a finale to JSA Medical Group’s Christmas Tea and Fashion Show, a check for $1,000 was presented to the Special Organized Adult Recreation program of the Parrish Branch YMCA. The gift is part of the DaVita Way of Giving program. Each year JSA Medical Group teams across the country are invited to work together to select a nonprofit organization to support in their community. The SOAR program assists adults who are mentally challenged by providing activity for body and mind at the Parrish YMCA. Volunteers assist the staff in supervising crafts and physical exercise twice a week for three hours a day. From left is Dr. Tran; Jahayra Flores, JSA administrator; Amy Stillman, fitness director at Parrish YMCA SOAR program; and Rosie Korfant, activities coordinator for JSA.

Not all the folks streaming in the JSA Medical Group clinic (behind Taco Bell in The Marketplace shopping plaza) are going in for medical attention. Many are there to have some group fun while enhancing their physical, mental and social well-being.

JSA, a Division of DaVita Inc., moved to its current location four years ago from a smaller location in the same plaza. When configuring the space, the company included a multipurpose room to accommodate a prototype activity program that would be offered free to participants.

Facility Administrator Jahayra Flores admits she was initially a bit skeptical, but as the program grew, her doubts dissipated. Flores is quick to give kudos to Activities Coordinator Rosie Korfant for developing the concept into a valuable community service.

“I’ve been pleasantly surprised,” Flores said. “In my 15 or so years with JSA, I have never seen any facility wanting to get the community involved this way. Rosie’s energy and enthusiasm are infectious.”

Korfant is indeed a force to be reckoned with, and the success of the program is undeniable. About 550 residents of Sun City Center, Ruskin, Riverview, Apollo Beach, Wimauma and other communities are involved in line dancing, square dancing, salsa dancing, non-impact aerobics, Tai Chi, senior coloring, dominoes, keyboard lessons and movies. Another 175 are drawn to the facility through the Silver Sneakers fitness program.

Korfant is selective about activities to add to the schedule and is now considering table tennis, which experts say is an excellent physical and mental workout. She is pleased that so many area residents have enhanced their lifestyle by participating, and beams when recalling specific individuals who have made real progress. A gentleman with COPD, for example, no longer needs to bring his breathing machine to Silver Sneakers sessions; a lady “graduated” from a walker to a cane; and another lady who came in lonely is now happier because of the friends she made in JSA classes.

And there’s more. Special events are held throughout the year such as a Barbeque Bash, Hurricane Expo, Halloween Party, Fall Open House and Christmas Tea and Fashion Show.

The “Turkey Trot” Fall Open House attracted wall-to-wall guests who enjoyed refreshments, games and door prizes. Here, Marie McClendon is trying her hand at BAGGO.

At last week’s Christmas Tea and Fashion Show, Ellen Kleinschmidt entertained with a reading and holiday songs.  Attendees enjoyed tea and crumpets provided by Shawn Geitner, owner of Beleave Teas, and fashions by SCC’s Nearly New Shop, Ruskin’s Rose Boutique and Angel Attic.

In February, JSA will partner with The Observer News/M&M Printing Company for the fourth annual “Have a Heart Caring Castle” community food drive to benefit local food banks.

The company also supports local charities. A recent $1,000 donation to the Parrish YMCA for its Special Organized Adult Recreation (SOAR) program was announced in December.

Because of JSA’s activity program’s success here, the company has now started similar programs at its clinics in Orlando, Bradenton and Sarasota.

For more information, call Korfant at 813-419-5020, or e-mail

Gus Adams, a Riverview resident, has taught Salsa at JSA for three years. He taught Salsa at the Copacabana in New York and is a 24-year veteran of the N.Y. Fire Department.

At last week’s Christmas Tea and Fashion Show hosted by JSA Medical Group in Sun City Center, models walked the red carpet wearing fashions from the Nearly New Shop, Rose Boutique and Angel Attic.

Rosemary Craven, seated, travels from Duette in Manatee County to attend classes and events at JSA Medical Group in Sun City Center. She is pictured with JSA activities coordinator Rosie Korfant.