Texture is key for new Apollo Beach salon

Published on: July 15, 2015


Clockwise from left: Salon owner Tammie Bevan and stylists Maggie DaSilva and Lisa Dailey at The Texture Room. Lisa Stark photos.

Clockwise from left: Salon owner Tammie Bevan and stylists Maggie DaSilva and Lisa Dailey at The Texture Room. Lisa Stark photos.

The stylists at the new Texture Room  in Apollo Beach believe that knowing the intricacies of different hair textures is the key to operating a successful hair salon.

“Everyone has a unique texture to their hair,” said owner-operator Tammie Bevan. “We’ve made it our job to master all types of hair for the most beautiful result.”

With more than 30 years’ experience in the industry, Bevan, originally from Baltimore, opened the upscale Apollo Beach boutique along with her fiancé, David Riscile, in an effort to bring their diverse experience to the area.

“Our customers appreciate the fact that we bring the East Coast/New York influence and training to our salon,” said Bevan. “Our stylists have gone as far away as London for advanced training, and we pride ourselves on having that international styling expertise.”

Stylist Maggie DaSilva, who has 25 years of experience, including eight years as a cosmetology educator in New York, agrees.  “I like the motto of Bumble and Bumble, our premier product line: ‘It takes a minute to learn, and a lifetime to master,’” she said. “Our team prides itself on continuing our education to the highest standard.”

DaSilva moved with her family from New York to Apollo Beach to “escape the ice and snow,” and is now setting down roots with her two young children (and “one on the way”) and her husband, director of operations for a global doughnut-and-coffeehouse chain.

“I love Florida because of the diversity of people,” said DaSilva. “I’m a multicultural stylist, and love working with all types of ethnicities and hair textures.”  DaSilva said she welcomes new customers, both men and women, to come in and try out her professional cut, color and styling techniques.

Also new to the area is Texture Room stylist Lisa Dailey, who moved to Apollo Beach from southern Illinois a year ago with her husband, a retired firefighter.

“We are boat people, and that’s one of the reasons we chose Apollo Beach,” said Dailey, who enjoys taking their center-console fishing boat out on Tampa Bay for fishing, fun and relaxation.

With 25 years’ experience to her credit, Dailey said, “I love working for a high-end boutique style of salon. Our two major product lines, Wella, and Bumble and Bumble, are very exclusive about who will represent them.  That said a lot about the quality of our salon.”

Maggie DaSilva styles a customer's hair at The Texture Room.

Maggie DaSilva styles a customer’s hair at The Texture Room.

Founded in 1977 in New York City, “The House of Bumble” has grown to become one of the most prestigious brands for hair, creating a vast network of salons and design schools, including two flagships in New York City.  Their products are sold on a limited scale, mostly in selected salons or quality shops like Sephora.

The Texture Room offers professional coloring, customized cuts, highlights, deep-conditioning, keratin smoothing treatments, up-dos and more.

At 6154 U.S. 41 in the older Winn-Dixie Shopping plaza, the salon invites new customers to stop in any time for a tour and free consultation.  For more information, visit the shop, or call 813-641-6888 to schedule an appointment.