Gas prices drop for Winn-Dixie shoppers

Published on: August 18, 2011

Winn-Dixie Stores, Inc., recently announced that guests using the new Winn-Dixie Customer Reward Card (CRC) at any of the grocer’s 95 stores in the Tampa area, can earn significant fuel discounts at participating Shell stations. The savings are part of Winn-Dixie’s fuelperks! Rewards Program, which has already saved $21 million for Winn-Dixie guests in Louisiana and other parts of Florida.

For every $50 in qualified purchases using the new CRC at Winn-Dixie, guests earn a 5¢-per-gallon discount on fuel that is redeemable on a single fill-up, up to 20 gallons at any one of more than 300 participating area Shell stations. Additionally, fuelperks! are stackable – the more shoppers spend, the more fuelperks! credits they earn.

For example, if a customer spends $100, he or she will earn a 10¢-per-gallon discount, if a customer spends $150, he or she earns a 15¢-per-gallon discount, etc. Shoppers also don’t have to spend $50 in one transaction. Purchases are automatically tracked on their receipt tape and each time the $50 threshold is met, another 5¢-per-gallon discount on gas is earned.

“We encourage shoppers to visit their nearest Winn-Dixie location to sign up for their new Customer Reward Card and start saving on gas through our fuelperks! rewards program today,” said Dan Lafever, Winn-Dixie’s regional vice president.

“We are thrilled to bring this new savings opportunity to our guests here in the Tampa Bay, North Central Florida and West Central Georgia areas and look forward to expanding it soon into Central Florida, especially with gas prices back on the rise.”

Furthermore, each week there are dozens of bonus items that can be purchased to earn additional fuelperks!. For each bonus item purchased, an additional 5 to 10¢ per gallon discount is earned and there is no limit on the amount of bonus items that can be purchased. For example, a customer can purchase a single bonus item and earn an additional 5 cents per gallon discount or purchase 10 items and receive a 50¢-per-gallon discount. This is in addition to the 5¢ per gallon discount earned for every $50 spent.

This fuelperks! expansion is part of the grocer’s ongoing partnership with Excentus Corporation, a retail marketing coalition specializing in fuel-based reward programs.

 “Winn-Dixie has been a great business partner for us,” said Brandon Logsdon, president and chief operating officer, Excentus. “We are excited to bring fuelperks! to their customers and we are confident that it will be a success.”

As part of the program, the popular Winn-Dixie Customer Reward Card (CRC) has been redesigned to include a magnetic stripe on the back, similar to a debit or credit card. This new card is required in order to earn and redeem fuelperks! at participating Shell stations.

“We are very pleased to team up with Winn-Dixie to help fill customers’ tanks for less,” said Dan Little, fuels marketing manager, Shell North America. “With conveniently located participating Shell stations throughout the participating Winn-Dixie markets, it has never been easier for customers to save on Shell Nitrogen Enriched Gasolines, including our premium gasoline, Shell V-Power®.”

For more information about the program and/or participating locations, visit or