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Positive Talk

Standing Out From the Herd, PART II
By Bill Hodges
Oct 23, 2008 - 10:28:47 AM

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Successful business man Donald Trump, when asked how he stands out from the herd, said, “The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts.” We all may not be Donald Trump but we can promote with bravado. In last week’s column, I gave you six suggestions about how to begin the process of promoting yourself with bravado within your organization. Here are some additional ideas.

1.    Learn as much as you can about all aspects of the organization before specializing. Do not become so specialized that you develop tunnel vision and lose your contacts in other departments. Make it a point occasionally to be involved in committees where you will get organization-wide recognition.

2.    Publishing articles to increase your visibility. Write something for your organization’s newsletter or your trade association’s magazine. Most newsletter editors are anxious to get material for their publications, and some will even put a picture and bio with the article.

3.    Learn how to stand up and speak out whenever appropriate and possible. If your skills are less than polished, take a presentation skills seminar or become involved with a self help group like Toastmasters. Many a promotion has come because of the positive impression someone has made by being able to communicate effectively, both individually and before a group.

4.    Join the groups, clubs and organizations that support your industry or whose membership contains valuable contacts. It is amazing the visibility you can get by serving as an officer of a trade association or a service club. A good job in a volunteer position may well be the edge you need to get yourself noticed and, as a result, promoted.

5.    Never forget the power of the press and take full advantage of free sources of publicity. Most newspapers and industry publications have a “Moving up” or “Movers & Shakers” column featuring promotions, successes and other achievements. Send in information about yourself.  Don’t worry if it is worth publishing. Let them decide that. Ten days after people read about you, they will have forgotten how earthshaking your news was, but they will remember you were there with the other achievers.

It may seem that I am telling people to toot their own horns. That is exactly what I am doing. I do believe that we must promote ourselves, within reason, if we hope to get the full measure of credit due us. I started last week’s column with the following, but it is important enough to repeat. If I asked you to name an animal that lays eggs, you most likely would reply, “A chicken.” However, the Russian sturgeon lays 10,000 eggs at a time, and the chicken just one. The difference is that the sturgeon does its work and goes on. The chicken lays its egg, and then cackles for the entire barnyard to appreciate her effort. There is a fine line between bragging and making a statement of fact concerning your accomplishments. Dizzy Dean once said, “You ain’t bragging if you really done it.” Maybe that’s the line we should remember.

Be proactive. Don’t wait to be discovered or allow yourself to be taken for granted. Take the first step toward getting promoted by promoting yourself out of the herd.
Bill Hodges Hosts “Spotlight on Tampa Bay

Bill Hodges also hosts an interview-format television program, “Spotlight On Tampa Bay.” It airs Mondays at 8 p.m., Bright House cable channel 950 and Verizon cable channel 30. His guests November 3 will be Florida State House Representative Ed Homan, MD from District 60. He is an Orthopedic Surgeon and a professor at USF medical school. Among his assignments in the legislature is sitting on the Committee on Health Innovation. This program will be repeated on November 5 at 7:30 p.m. on channel 949.

Appearing on Monday, October 27, is Florida Senate District 12 Senator Victor Crist. Senator Crist will, among other things, give us his thoughts on subjects covered by the committees on which he serves such as the powerful Rules committee. The program will be repeated on Wednesday, October 29, at 7:30 p.m. on channel 949.

Bright House subscribers who cannot get the higher channels can get—at no installation fee and a monthly $1 fee—a box to allow access to the upper level government and educational channels. Call Bright House for rental details. If you are unhappy about paying extra to see your government in action, complain to your state representatives and the Hillsborough BOCC which have either caused this situation or been complicit in allowing it to continue.

Bill Hodges is a nationally recognized speaker, trainer, and syndicated columnist. Hodges may be reached at Hodges Seminars International, P.O. Box 89033, Tampa, FL 33689-0400. Phone 813/641-0816.

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Copyright 2008 Hodges Seminars International

© Copyright 2008 by The Observer News Publications and M&M Printing Company, Inc.

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