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Business Oct.9,2008 Prudential WCI, Cotter Fianancial
By Betty Morrow
Oct 9, 2008 - 9:53:27 AM

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Overwhelming Turnout for Shred-A-Thon

Cotter Financial hosted a Shred-a-thon event to safely destroy old records and documents which contain important personal information. The response was simply overwhelming.
The crew from Cotter Financial cooked and served hot dogs, along with other refreshments.

Florida ranks among the top 5 in the nation in terms of identity theft cases. It doesn’t take a lot for bad guys to steal your identity -- all they need is a little information, like your name, address, your ­social security number, or an account number. “Shredding documents that contain personal information is the first step to eliminating your chances of having your identity stolen,” says Gary Cotter, CFP®, and president of Cotter ­Financial. However, it is a tedious process, and if you don’t have one of those slightly pricey machines, good luck with six pages per feed. For the event, Cotter brought in a state-of-the-art industrial shredding truck equipped with a digital monitor enabling real-time view of the documents while it was shredded. Imagine a large garbage bin filled with documents and paper being transformed into confetti in just a matter of seconds. One thing is for sure, folks who turned up were very appreciative of the ­effort Cotter Financial put in to organize this community event.

The event was scheduled to begin at 11 a.m. and run until 2 p.m. Folks started arriving at 9:30 a.m. and quite soon, a line was formed waiting for the truck to arrive. There were folks who literally filled their entire car trunk with boxes and bags of documents, some ­dating back 15 years. For many, it was an opportunity to clean out the clutter, and get rid of personal documents and paperwork containing sensitive information. The crew from Cotter Financial cooked and served hot dogs along with other refreshments. Sweetbay Super­market also lent a hand by supplying water by the bottles to keep everyone hydrated.
If you are interested in the next Shred-a-thon event, call (813) 634-2000.

Prudential Florida WCI Realty Changes Name

Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE: PRU] company, ­announced that its Prudential Florida WCI Realty affiliate based in Sunrise and servicing 17 counties throughout Florida has changed its name to Prudential Florida Realty.
Rei Mesa, Prudential Florida Realty’s president and chief operating officer, described the move as “strategic name changes to better leverage the Florida real estate market. Together with other Prudential Real Estate affiliates here, we feel we’re the ‘superbrand’ in the state of Florida. We renamed our company to more closely identify with our brand and the Florida market.”
Prudential Florida Realty is a ­perennial Gibraltar Circle qualifier, designating a top ranking for the Prudential Real Estate network. The company ranked #32 among all U.S. real estate companies for sales volume in the 2008 Real Trends Survey, and it is #3 among all Florida real estate companies for sales volume. It is #6 in the Prudential Real Estate network for gross commissioned income.
Mesa reported that Prudential Florida Realty’s sales professional ranks have grown by an additional 267 during the first half of the year. Moreover, Prudential Florida Realty has added six companies in recent months: Portfolio Homes and Investments, Orlando/Oviedo; BNB Banker & Business Realty, Pembroke Pines; All About Real Estate, Inc., Pembroke Pines; ­Realty Associates, Boynton Beach; Realty Platinum, Boynton Beach; and Spears Group Real ­Estate, Palm City.
“As always, we’re excited about the Florida real estate market and its resiliency and favorable growth prospects,” Mesa said. “By 2010 Florida will likely be the third most populated state, and that population grows by about 900 every day. Florida has low unemployment and a solid economy. Florida is a great place to own a home, and there are many great home values to be found.”
Name changes were also ­announced for the Prudential ­Florida Realty’s other business lines. Florida Real Estate Services is comprised of Prudential Florida Realty, Florida Home Finance Group, an affiliate of Wells Fargo Home Mortgage, Florida Title and Guarantee, and Florida Home and General Lines Insurance. The company has also introduced a new website at
Prudential Florida Realty cele­brated its nine-year anniversary in July. To date, it has raised more than $1.3 million for The Sunshine Kids, a nationwide organization supporting children with cancer.

© Copyright 2008 by The Observer News Publications and M&M Printing Company, Inc.

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