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Business

Busines May 1,2008 Wilhelm, South Bay Homes, Curvers, New Identities
By Betty Morrow betty@observernews.net
May 1, 2008 - 12:18:49 PM

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Mary Ann Wilhelm Is Tampa Bay Business Journal Finalist


Mary Ann Wilhelm, President of Wilhelm Heating and Air Conditioning, Inc., has been selected as a finalist in the small business category of the Tampa Bay Business Journal’s 2008 Ultimate CEO Awards.

A Carrier Factory Authorized Dealer, Wilhem has been in the air conditioning business in Florida since 1991. Under her leadership the company has consistently won awards, based on sales and ­customer service.

The Business Journal will announce the final award winners at a reception on Thursday, May 29. Wilhelm is located in Ruskin and happily serves southern Hills­borough and northern Manatee ­counties. The company specializies in sales and service for existing residential and commercial buildings.


South Bay Homes Is At Your Service

In early Dec. 2007, Shelley J. Alfonso, broker/owner of South Bay Homes, LLC was proud to announce the opening of her new real estate office. As a native of the South Shore area, Alfonso has been selling homes in the area for nearly 25 years. She was a ­previous ­broker/owner of an Apollo Beach real estate firm, and then a member of the MiraBay Sales Center staff and a multi-million dollar producer for four years with them.

After a brief year of working as a broker associate with a ­local firm, Alfonso decided to once again open her own real estate ­office. Knowing that in this market ­clients are looking for flexibility, the premise of South Bay Homes is to offer a Flexible Fee Schedule that will ­accommodate all real ­estate clients’ needs.

Alfonso’s sales partner for the past year, Michele Herndon, also made the exciting move to South Bay Homes as the Technology and Marketing Manager/Sales Associate. Alfonso and Herndon will maintain their team status and continue to list and sell homes ­together. In this tough real estate market this energetic team managed to close well over three million dollars in sales in 2007.


To round out the inaugural sales team, Donna Sims joined South Bay Homes as full time sales asso­ciate. Sims is a licensed ­realtor who joined the company after previously working as a New Homes Specialist for three years with Newland Communities, Inc. at MiraBay.

Sims has first-hand knowledge of builders, home plans, and community amenities in the waterfront neighborhood. She is a member of the Greater Tampa Association of Realtors, Florida Association of Realtors and the National Association of Realtors. A native of ­Austin, TX, she resides in MiraBay.

The mission of South Bay Homes is to provide exemplary service to all clients while consistently offering flexibility, integrity and professionalism. When you see the blue shell and key, you can expect integrity and flexibility. Call the office today for a consultation on how this team can best serve your real estate requirements, (813) 641-9201.


Kathy Rowell and Windy McCullers


Curves in Sun City Center Holds Open House


If you’ve been curious about Curves in Sun City Center or just want to know what they have to ­offer,  stop in on May 9 and 10. Curves will have an open house so you can take a peek.
Curves in Sun City Center is owned by Kathy Rowell and Windy McCullers. The open house will be held from 8 a.m. and will feature healthy snacks.

“This is a chance for someone to come in and see the equipment we have, and learn more about our program,” said Rowell.

“Curves provides an exercise and weight control program designed specifically for women. Whether you’re interested in getting more exercise for health and general condition, or want to lose weight or tone your muscles, Curves can help you establish a regimen to help you meet your goal,” Rowell said.


Curves’ exercise program consists of thirty minutes of exercise three times a week, during which participants work all major muscle groups and receive a great ­cardio workout. It includes all five components of a complete exercise program: warm-up, strength training, cardio, cool down, and stretching.


Curves also offers a weight management program that includes a line of nutritional supplements, weight loss products, and 6-Week Solution classes. Memberships are transferable to any of the 9,400 Curves locations worldwide, and travel passes are available upon request.


Curves in Sun City Center is located at 4884 Sun City Center Blvd.


For more information, contact Kathy or Windy at (813) 633-9771 or CurvesSCC@verizon.net.



New Identities Hair Studios Hosted Makeover for Buccaneer Cheerleaders

New Identities Hair Studios hosted its 5th Annual Makeover Day Event for the newly selected 2008-09 Tampa Bay Buccaneers Cheerleaders.

This is the 5th consecutive year that New Identities Hair Studio has proudly been named The Hair Salon of the Tampa Bay Buccaneers Cheerleaders!

The squad was given their makeovers to reveal their  glamorous girl-next-door look that they sport during every home game, and while participating in annual community events.

The makeovers were in preparation for the upcoming 2008-09 Buccaneers Cheerleaders Swimsuit Calendar, team photo, and individual photos. Cheerleader Coordinator Sandy Charboneau works very closely with New Identities Hair Studio representatives to decide which look best fits each cheerleader.

Other Notable News:
This event was previously filmed “live” for The NFL Network documentary “Making the Squad...The Making of the Tampa Bay Buccaneers Cheerleaders!”

New Identities Hair Studio has been seen on FOX Television’s Reality Show “Ambush Makeover” and on TLC’s (The Learning Channel) Reality Show “A ­Wedding Story,” as  well as a previous winner of Small Business of The Year in The Tampa Bay Business Journal. Most recently, New Identities has been featured in Salon Today Magazine, as well as in American Salon Magazine, this June 2008.

A New Identities Hair Studio is located locally at 10639 Big Bend Rd., Riverview.



© Copyright 2008 by The Observer News Publications and M&M Printing Company, Inc.

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