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Emergency center opens in Riverview

Published on: May 16, 2019

This artist’s rendering is of Brandon Regional Hospital’s new ER-24-7, which will open in late May at 12530 U.S. 301 S, Riverview, at the corner of Panther Trace Boulevard. HEREFORD DOOLEY ARCHITECTS RENDERING

Brandon Regional Hospital to open emergency center in Riverview


Brad Jordan, vice president of Emergency Services for Brandon Regional Hospital.

Area residents will soon have access to a 10,820-square-foot standalone emergency center, ER-24-7, at U.S. 301 and Panther Trace Boulevard.

The $12-million facility will be part of Brandon Regional Hospital’s Emergency Services Department, which includes the hospital’s main emergency room and two other standalone centers in Plant City and Temple Terrace.

“We are extremely excited to open this new freestanding emergency (center) that will serve adults and children in the Riverview and South Shore community,” says Brad Jordan, vice president of Emergency Services. “Our highly trained team of board-certified emergency room physicians and nurses stand ready to meet the growing medical demands of the community, including providing fast and efficient ER care.”

Natalia Diaz, Brandon Regional Hospital marketing director.

The center is not a walk-in clinic; it’s strictly for emergencies, said Natalia Diaz, Brandon Regional Hospital marketing director.

“We will treat patients for things like heart attack, stroke, broken bones, snake bites…anything you’d go to a traditional ER for,” she said. “The center will offer on-site CTs, ultrasound, lab testing and X-rays. It will accept patients via ambulance from the Sun City Center Emergency Squad, Hillsborough County Fire Rescue and any private carrier. Just like any other emergency room, it will also accept walk-ins and direct physician referrals.”

Diaz said Hospital Corporation of America (HCA) chose the Riverview location for ER-24-7 due to the area’s huge population growth and demand for medical care closer to home.

“We’ve always served Riverview and the surrounding area at the main hospital, but now we’re bringing our emergency services to them rather than their having to come to us.”

On June 1, Brandon Regional Hospital will unveil ER-24-7 from 10 a.m. to noon at 12530 U.S. 301 S, Riverview. As its name implies, the center will be open 24 hours daily, seven days per week. The opening staff will include one physician, three nurses, a paramedic and security guard around the clock. As the patient load increases, additional core staff will be added.

The open house will feature free food, bounce houses, a Kona Ice Truck, crafts, face painting, and tours. All activities are free and open to the public.

HCA Healthcare has 185 hospitals and 119 standalone surgery centers in 21 states across the country and in the United Kingdom. These include Brandon Regional Hospital and nearby South Bay Hospital in Sun City Center, Memorial Hospital in Tampa and five freestanding emergency centers in Hillsborough County.

For more information on ER-24-7 or to register for the event, visit